Athénée Studios
Fashion & Lifestyle
Just like Athens, Athénée is a collage of feelings, historical and multicultural references, sounds, colors and tastes, thanks to which, it appears with many faces, moods or means of expression. It’s a creative ongoing project, expressing the city's zeitgeist that is ever changing and ever transforming, while maintaining its unique vibe, just like its origin has done. This visual universe aims to blend a Greek identity, international design influences, and a heritage of tailoring.
Type of Work
Brand Design and Creative Direction
Year
2024
Role
Design Lead
8.30 a.m. Still life, rigidity, peace and quietness, Athens.
20.30 p.m. Life in forced motion, maneuver, rush hour chaos, Athens.
14.20 p.m. Iconic Slim Aarons & E. Saridis, posing on Saridis of Athens chaise masterpiece, with the best view – or just current activity, of the privileged enough to spend this day, under the attican sun.
Pleats study by the masters of the kind. Loading Athénée Studios take on them.
Current moment – influence by the present affairs.
During the discovery and research phase, a series of chairs made their way as inspiration for the logotype. Aren’t these objects the greatest source of expressiveness ever was?
— J. Jarvisalo, 1985.
— K. Kitaoka, 1988.
Symbol.
Strapline.
Logo.
One last moment of silence, before the new week’s frenzy begins.Greek Soldier of the Elite Evzone Guard wearing traditional 19th century uniform for a ceremony – or currently, watching the evzone guards entry change on Irodou Attikou street while walking to work in a, still peaceful, 8.40 a.m. Athens.
Saturday Night Fever. In the colors.
A person that, just like Athens, doesn't have to be only one thing at a time. 
The given contrast between positive and negative allows flexibility in pairing with imagery, especially since each capsule product is meant to be different.
Finding its references to the uniqueness of past times, the positivity of the 80s and the carefreeness of the Yeyé, going along with the radical boldness of the Memphis; it bares the nostalgia of a past when bold & color was the must.
Follow us, in Athens.
Creative Team – Eleni Nikolaou, Mariana Arias.
Photography – Marios Sagias.
Images sourced are not from my domain, they are attributed to their respective authors.