BYD

Automotive

Carefully elevating a design concept of the story ‘Shared Dream’ into something impactful, emotional and appropriate in the context of BYD’s in-store experience.

The combination of photography and gradient imagery creates an immersive world which communicates through visuals the underlying message of ‘Cooler Earth. Warmer Experiences.’

Type of Work

Digital Campaign, Event Design

Year

2022

Role

Designer

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We have defined a set of visual principles for photography – such as warm lights, intensity & contrast, novel angles and interesting perspectives and subjects displaying interaction for the in-store experience.

Design Team – Andrew Weber, Mariana Arias.

Strategy Team – Matthias Hoeckh, Lara Streich.

Architecture Studio – Atelier Brückner

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