First GEN
Social Organization
The documentary series “First Gen: Bridges of our History” is dedicated to the fascinating stories and valuable life experiences of the first generation of the African community in Germany. The courageous and inspiring voices, which today are often overshadowed by the younger generation, are placed at the center and become strong protagonists of these unique stories.
Type of Work
Logo Design, Campaign
Year
2024
Role
Designer
'A people without the knowledge of their past history, origin and culture is like a tree without roots'.–– Marcus Garvey
We wanted to keep the logo typeface with no additional symbol, as the main highlight is the narrative to be told.
The first with its ordinal character to create an instant association of legacy and tradition.
No need to say that we were aiming to move far away from the classic red, yellow and green African colours. Instead, we gave them a twist with the hues. Adding a pink for a brighter and refreshing appearance. Mixing elegant tones that can bring the culture & power we are looking for.
Some shots of our first guest talent and the 1st GEN vibe playing along.
Creative Direction – Valerie Ngom, Paul Taylor
Logo Design – Mariana Arias
Motion Design – Alexander Kahl
Music – Dammy Daas
Director Photography – Isma Gane
Producer – Lizebeth Taylor
Location Scouting – Kevin Vietzke
Costume – Daily Paper
If you want to support this project eoto-archiv.de/